Search Engine Optimization
There are countless myths about search engine optimization and everyone has their fair share of tips. The latest updates search engines have made gives a clear understanding that they are interested in serving the best content to their users. Therefore, even though we have a number of techniques that will help you rank higher, we focus on generating the right content that will attract visitors to your site.
The first step would involve researching the market, your competitors and the similar service offerings that there are out there. We will need to know the whole scenario of the market so that we can position your business so that it will stand out.
The positioning that has been determined from the previous stage will help us define the right set of keywords that we should look for. These keywords will be used for pages and most importantly, for content such as articles. These keywords will have multiple uses and will be handed over to you so that you may continue using them.
Site Stats & Visitor Journey
We will have a look at your site and the stats that it achieves. If these stats are below the required level of performance, we will begin the technical optimization process. At the same time, we will also have our marketing executive assess the customer journey so that we can suggest and carry out changes to the structure and pages if necessary.